Social media ads introduce your business to people who are just relaxing. Google Ads do the opposite—they put you in front of people actively searching for a solution right now.

When someone types "best web designer" or "buy running shoes" into Google, they already have their credit card in hand. Appearing at the top of those search results means you capture high-intent buyers at the exact moment they need you.

How to Get the Most Out of Google Ads:

• Target active keywords: Focus on words that show someone is ready to take action, not just browsing.

• Match your ad to your page: Make sure your landing page says the exact same thing your ad promised.

• Block wasted clicks: Use negative keywords so you don't pay for traffic from people looking for free stuff or unrelated items.